The New Formal
Formal Success, Informal Roots
Championing the Transition
The New Formal’s mission is to empower and support informal businesses in their transition to the formal economy.
We strive to provide the necessary resources, guidance, and advocacy to help these businesses overcome barriers, comply with regulations, and gain access to the benefits and opportunities that come with formalization.
What We Do
Awareness and Education
- Conduct outreach programs to raise awareness about the benefits of formalization among informal business owners.
- Provide educational workshops and training on legal requirements, registration processes, taxation, and compliance.
Capacity Building
- Offer guidance and mentorship to informal businesses on developing business plans, financial management, record-keeping, and operational best practices.
- Provide skill development opportunities in areas like marketing, digital literacy, and entrepreneurship.
Advocacy and Policy Reform
- Engage with government agencies and policymakers to simplify formalization procedures and reduce barriers for informal businesses.
- Advocate for incentives, tax benefits, or other supportive policies to encourage formalization.
Monitoring and Evaluation
- Develop frameworks to track and measure the progress and impact of formalization efforts.
- Collect data and conduct research to identify challenges and areas for improvement.
- Share success stories and best practices to inspire and encourage other informal businesses.
Forged by the Informal,
Formalized for Success
We provide comprehensive resources, guidance, and advocacy to help overcome barriers to formalization, enabling these businesses to access the numerous benefits and opportunities associated with operating formally.
We facilitate access to critical resources such as financing, legal protections, and entry into broader markets, while contributing to overall economic development and sustainable livelihoods. By assisting informal enterprises in formalizing their operations, we aim to unlock their full potential, foster growth, and promote an inclusive, thriving business ecosystem that drives positive change and uplifts communities.
Meet the People Behind
The New Formal
Annabel Angwenyi
Director, operations
Esther
Angogo
Director, Community
marion
lesrima
Director, programs
Lorraine
agutu
Director, strategy & learning
Our Programs
Road to Formality Microbusiness Accelerator
Build a Legitimate Business: Navigate the Road to Formality with our Microbusiness Accelerator.
Engage, Connect, Convert
Turn Likes into Leads: Learn how to Engage, Connect, and Convert your audience on social media.
Opening Soon
Better Together | Partner Matchmaking
Fuel Your Growth: Find the Perfect Partner(s) for your business and Build Better Together.
Opening Soon
Our Impact
Wanna get involved?
An inclusive and prosperous economic environment for all businesses, regardless of their initial informality.