The New Formal

Oval Brushstroke Doodle

Formal Success, Informal Roots

Championing the Transition


The New Formal’s mission is to empower and support informal businesses in their transition to the formal economy.

We strive to provide the necessary resources, guidance, and advocacy to help these businesses overcome barriers, comply with regulations, and gain access to the benefits and opportunities that come with formalization.

What We Do

Awareness and Education

- Conduct outreach programs to raise awareness about the benefits of formalization among informal business owners.

- Provide educational workshops and training on legal requirements, registration processes, taxation, and compliance.


Capacity Building

- Offer guidance and mentorship to informal businesses on developing business plans, financial management, record-keeping, and operational best practices.

- Provide skill development opportunities in areas like marketing, digital literacy, and entrepreneurship.


Advocacy and Policy Reform

- Engage with government agencies and policymakers to simplify formalization procedures and reduce barriers for informal businesses.

- Advocate for incentives, tax benefits, or other supportive policies to encourage formalization.


Monitoring and Evaluation

- Develop frameworks to track and measure the progress and impact of formalization efforts.

- Collect data and conduct research to identify challenges and areas for improvement.

- Share success stories and best practices to inspire and encourage other informal businesses.


Forged by the Informal,

Formalized for Success


We provide comprehensive resources, guidance, and advocacy to help overcome barriers to formalization, enabling these businesses to access the numerous benefits and opportunities associated with operating formally.


We facilitate access to critical resources such as financing, legal protections, and entry into broader markets, while contributing to overall economic development and sustainable livelihoods. By assisting informal enterprises in formalizing their operations, we aim to unlock their full potential, foster growth, and promote an inclusive, thriving business ecosystem that drives positive change and uplifts communities.

Meet the People Behind

The New Formal

Annabel Angwenyi

Director, operations

Esther

Angogo

Director, Community

marion

lesrima

Director, programs

Lorraine

agutu

Director, strategy & learning

Our Programs

Road to Formality Microbusiness Accelerator

Build a Legitimate Business: Navigate the Road to Formality with our Microbusiness Accelerator.

Engage, Connect, Convert

Turn Likes into Leads: Learn how to Engage, Connect, and Convert your audience on social media.

Opening Soon

Better Together | Partner Matchmaking

Fuel Your Growth: Find the Perfect Partner(s) for your business and Build Better Together.

Opening Soon

Our Impact

SDG No Poverty
SDG Quality Education
SDG Gender Equality
SDG Decent Work and Economic Growth
SDG Industry Innovation and Infastructure
SDG Reduced Inequalities
SDG Sustainable Cities and Communities
SDG Responsible Consumption and Production
SDG Partnerships For The Goals
SDG Logo Vertical

Wanna get involved?

An inclusive and prosperous economic environment for all businesses, regardless of their initial informality.


hello@thenewformal.com.